#holiday marketing

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Digiday
7 months ago
Marketing

How advertisers can deal with generative AI's copyright conundrum

The use of generative AI tools and copyrighted work is a legal gray area.
TikTok is increasingly important for holiday marketing.
McDonald's and Coca-Cola are still determining key metrics for success in gaming and esports. [ more ]
Digiday
7 months ago
Marketing

Research Briefing: TikTok's and Instagram's importance to marketers jumps during the holidays

TikTok and Instagram see a greater surge in importance to marketers than other social media platforms during the holiday season.
During the holidays, TikTok and Instagram outrank Facebook and Google in terms of increased importance to marketers.
TikTok is making efforts to become a key platform for driving brand awareness and sales during the holiday season. [ more ]
Digiday
7 months ago
Marketing

How advertisers can deal with generative AI's copyright conundrum

The use of generative AI tools and copyrighted work is a legal gray area.
TikTok is increasingly important for holiday marketing.
McDonald's and Coca-Cola are still determining key metrics for success in gaming and esports. [ more ]
Digiday
7 months ago
Marketing

Research Briefing: TikTok's and Instagram's importance to marketers jumps during the holidays

TikTok and Instagram see a greater surge in importance to marketers than other social media platforms during the holiday season.
During the holidays, TikTok and Instagram outrank Facebook and Google in terms of increased importance to marketers.
TikTok is making efforts to become a key platform for driving brand awareness and sales during the holiday season. [ more ]
moreTikTok
Forbes
7 months ago
Marketing

How 3 Leaders Use B2C Holiday Marketing Tactics For B2B Businesses

B2B brands can use B2C strategies to elevate their holiday presence and connect with their audience
Creating a message that resonates with clients' seasonal needs is key for B2B marketing during the holidays
Identify and offer assistance to help companies meet their holiday business goals [ more ]
Forbes
7 months ago
Marketing

Council Post: Holiday Season Marketing: How To Capture Attention In Unexpected Places

Offer limited-time seasonal products to create a sense of exclusivity and anticipation.
Use social media to promote and create buzz around your seasonal offerings.
Collaborate with influencers or partner brands to reach a wider audience. [ more ]
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